RC Willey Privacy Statement

Last Updated: June 2025

Welcome to RC Willey! The security and privacy of your personal information are of utmost importance to us. We want you to feel at ease when visiting RCWilley.com. Our commitment is to safeguard privacy by implementing necessary measures to secure any data we collect from our visitors.

Before providing any information to RC Willey, we ask you to carefully review this Privacy Statement.

This Privacy Statement explains how RC Willey Home Furnishings ("RC Willey," "we," "us," "our") collects, uses, stores, and shares your personal information in the following situations: (1) when you access and use our website (located at www.rcwilley.com) or our mobile application; (2) when you purchase our products or services; (3) when you visit our physical store locations; (4) when you communicate with us through any means; and (5) when we interact with certain third parties, e.g. our service providers.

ACKNOWLEDGEMENT

By accessing and/or using our website, products, stores, or by communicating with us in any manner, you confirm that you have read and understood this Privacy Statement. If you do not agree with our policies and practices, your choice is not to use our website. This Privacy Statement may change from time to time. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the Privacy Statement periodically for updates.

CHILDREN'S PRIVACY

We are committed to protecting the privacy of children. Our website is not designed for or directed at children under the age of 16. We do not knowingly collect personal information from individuals we know are under the age of 16. If you are under the age of 16, you must stop using our website. Parents or guardians are encouraged to supervise their children's internet activities and educate them about protecting their personal information online. If you believe a child has provided us with their personal information, please contact us [insert email].

DEFINITION OF PERSONAL INFORMATION (PI)

In this Privacy Statement, Personal Information or "PI," is defined as information that directly or indirectly identifies, relates to, describes, or could reasonably be linked to a specific individual or household, including specific residents of California or their households. PI does not include publicly available, deidentified, or aggregated information, or truthfully obtained information that is a matter of public concern. The specific categories of PI collected may vary depending on your interaction with RC Willey.

Sensitive Personal Information ("SPI"), as defined below, is not retained outside of a financial obligation as part of a financing relationship. PI and SPI are never sold or utilized for marketing purposes.

DEFINITION OF SENSITIVE PERSONAL INFORMATION (SPI)

SPI is Personal information that reveals a consumer's:

social security number (SSN), driver's license, state identification card, or passport number;
account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account;
precise geolocation;
racial or ethnic origin, religious or philosophical beliefs, or union membership;
mail, email, or text message content, unless the business is the intended recipient of the communication;
genetic data; the processing of biometric information for the purpose of uniquely identifying a consumer; and
personal information collected and analyzed concerning a consumer's health, sex life, or sexual orientation.

WHAT INFORMATION DO WE COLLECT?

We may collect some or all of the following personal information from you in several ways, including, but not limited to, when you interact with our website, review, or purchase our products, visit our stores, or communicate with us.

Contact Information: Your first and last name, mailing address, delivery address, email address, and telephone number.
Account Credentials: Your username, password, security questions, and information used for authentication and account access.
Demographic Information: Your age, gender, zip code, country, income, previous or current employers, etc.
Billing Information: Your payment information (e.g., credit or debit card number), expiration date, security code, bank account information, or other financial information provided by you when purchasing our products or when logging into your customer account to make payments.
Profile Information: Your interests, preferences, purchasing history, and favorites.
Information Capture: Current or former employees along with any applicants for jobs at RC Willey may have additional information captured and retained for human resources purposes.
Applications: Applications for RC Willey Financing, interactions with one's financing customer account, and customer outreach by our accounting, collections, or finance teams may utilize and require additional PI beyond a standard website visitor.
Communications Content: Any messages you send to us e.g. feedback and questions to customer support, information you publicly post on our website or other website (e.g. product reviews or blog comments), email messages, recordings of telephone calls with customer service or other RC Willey representatives, and interactions with us on our social media channels.
Surveillance Information: Surveillance footage from our stores is stored for later reference but does not include any kind of facial recognition software for tracking or marketing.
Information Collected Automatically: When you visit our website, information about your device hardware and software is automatically collected, including your IP (Internet Protocol) address, browser type, domain name, access times, geographic location, referring website address, and other technical information. For more information about how we collect this information using cookies and related technologies, please refer to the "Cookies & Related Technologies" section below.
Third-Party Information: We may collect information about you from third parties, including for fraud protection purposes, credit checks, address verification, account authentication and verification, and other related business and commercial purposes.

HOW DO WE COLLECT YOUR INFORMATION?

We collect this information:

Directly from you when you provide it to us through our website. The information we collect on or through our website may include:
- Information that you provide by filling in forms on our website. This includes information provided at the time of registering to use our website, subscribing to our service, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Details of transactions you carry out through our website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our website.
- Your search queries on the Website.

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the website, or transmitted to other users of the website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Ways we collect or obtain your User Contributions are by:

Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
When you visit one of our physical locations.
From third parties, for example, our business partners.
- See our "Cookie" section below.

HOW DO WE USE YOUR INFORMATION?

We may use the personal information we collect from and about you for the following purposes:

Improve our website and products;
Offer our website and products to you;
Deliver our products to you;
Personalize our website and products;
Provide you with information about our website, products, and stores;
Provide customer service;
Ensure security and detect fraud and illegal activities;
Conduct research and analytics;
Fulfill your requests;
Communicate with you;
Facilitate business transactions, e.g., mergers, acquisitions, asset sales, bankruptcies, or other related proceedings;
Measure ad effectiveness, deliver ads, and personalize our website and products for you; or
Comply with the law, enforce our policies, or respond to legal requests e.g., subpoenas.

HOW DO WE SHARE YOUR INFORMATION?

Depending on the circumstances, we may share your information in the following ways:

With Your Consent: We may disclose, share, or make your information available with your consent, which can be obtained in several ways e.g. in writing, online, through "click-through" agreements, orally, or via social media and mobile/SMS communications.
With Service Providers & Business Partners: We may disclose, share, or make your personal information available to third-party service providers, business partners, and other third parties who help us provide our website, products, and customer service. This includes credit/debit card and ACH processing partners, shipping partners, customer service providers, auditors, law firms, marketing and advertising networks, internet service providers, data analytics providers, and third parties who assist in protecting against fraudulent or illegal activity.
For Legal Process & Protection: We may disclose, share, or make your personal information available to satisfy any legal obligation, enforce agreements, protect our rights or interests, or respond to governmental requests. This includes situations where we have a good faith belief that access, use, preservation, or disclosure of the personal information is reasonably necessary to enforce agreements, protect our rights or interests, or in connection with claims, disputes, litigation, or the appropriate calculation of taxes, fees, or other obligations to a government entity.
We currently do not sell your data to any third party.

LINKS TO THIRD-PARTY SITES

This Privacy Statement only applies to personal information collected by our website, when you visit one of our stores, when you apply for financing, or when you communicate with us. We are not responsible for the privacy of any personal information you disclose or post in public forums, or for the privacy practices of websites operated or owned by third parties. Our website may contain links to third-party websites and services, which operate independently and have their own privacy policies and notices. We encourage you to review these policies or notices before engaging with those websites. We do not endorse or make representations about the informational content, products, services, software, or other materials available on another website.

COOKIES & RELATED TECHNOLOGIES

Our website uses cookies, beacons, pixel tags, scripts, and similar technologies to support website functionality, perform analytics, advertise our website and products, understand user interactions, and for other related purposes. These technologies may collect personal information about your device, preferences, and other relevant details. For more information on your choices regarding these technologies, please refer to the "Your Choices" section below.

TYPES OF COOKIES USED

Necessary Cookies: These cookies are necessary for you to browse the site's webpages and use their features, e.g., accessing secure areas of the site. Without these cookies, certain aspects of the site may not be available to you. We collect information about how you use the site, e.g. which pages you most often visit, the time you spend, which links you click on, and any issues encountered. These necessary cookies help us understand how visitors interact with the site. All information collected is aggregated and does not identify you.
Preferences Cookies: These cookies collect information about how you have used the site in the past and allow the site to remember the choices you have made. These cookies allow us to improve how the site works for you and tailor the site to your preferences.
Marketing Cookies: These cookies track your online activity to help deliver advertisements that are relevant to you and your interests and measure the effectiveness of the advertising campaigns. They also limit how many times you see a certain advertisement. We may share the information collected through these cookies with others, e.g., advertisers.

BEACONS

Our website and some of our email communications may contain small electronic files known as beacons (also known as web beacons, clear GIFs, pixel tags, single-pixel GIFS) that permit us to count users who have visited those pages or opened an email communication, and for other related statistical analysis. Beacons in email marketing campaigns allow us to track your responses and your interests in our content, offerings, and website. You may use tools within your device to disable these technologies.

HOW DO WE STORE AND PROTECT YOUR INFORMATION?

Although no system or website can guarantee complete security, we take commercially reasonable steps to store and protect your personal information in accordance with applicable laws and regulations. If you suspect any unauthorized activity associated with your account, please report it to us immediately.

HOW LONG DO WE RETAIN YOUR INFORMATION?

We retain your personal information for as long as necessary for the purposes for which it was collected, our business needs, and our legal and regulatory obligations, for example, if you signed up for financing through an affiliate, we may be required to retain your data as required by the Fair Credit Reporting Act ("FCRA"). When disposing of your personal information, we do so in a commercially reasonable manner considering its sensitivity.

STATE-SPECIFIC DISCLOSURES

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. Please note that some state laws do not apply to certain information, such as information subject to the Gramm-Leach Bliley Act ("GLBA") or FCRA. To that end, these disclosures do not apply with respect to information that we collect who apply for or obtain our financial products and services for personal, family, or household purposes. Additionally, we reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

Confirm whether we process their personal information.
Access and delete certain personal information.
Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
Data portability.
Opt out of personal data processing for:
- targeted advertising (excluding Iowa);
- sales; or
- profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please contact us using this form. To appeal a decision regarding a consumer rights request contact us using one of the methods below.

YOUR CHOICES

To exercise your rights or change your data choices, please use the "block all cookies" setting on your browser or contact us via email, U.S. Mail or by calling 1-800-429-7473.

DO NOT SELL OR SHARE MY INFORMATION

Necessary Cookies	Always Active. These are required for our site to function
Optional Cookies, Advertising Cookies and Other Advertising-Related Information Sharing	Block On This Device

Our website may collect information about your online activities across different websites. You can submit a request to opt out of sales by contacting us using one of the methods below. If you have privacy controls enabled on your browser, we will also treat that as a valid opt-out request.

ACCESSIBILITY

If you require this Privacy Statement or other notices in an alternative format due to disability or preference, please contactus using the information below.

CONTACT US

If you have any questions or concerns about this Privacy Statement, please contact us using one of the methods below.

Phone Toll-Free: 1-800-429-7473

U.S. Mail:
RC Willey Corporate Offices
ATTN: Privacy Manager
2301 S 300 W
Salt Lake City, UT 84115

Email: privacy@rcwilley.com

CHANGES

We may update this Privacy Statement periodically. Changes will be reflected on this page and, where appropriate, communicated through other electronic means. Material changes will be posted prominently. Please check this page regularly for updates.